EA Hopes to Use Generative AI to Drive Monetization and Make Development 30% More EfficientgnelvaWed, 03/06/2024 - 18:27![Electronic Arts logo and HAL 9000 fom 2001: A Space Odyssey]()
![Electronic Arts logo and HAL 9000 fom 2001: A Space Odyssey]()
![Electronic Arts logo and HAL 9000 fom 2001: A Space Odyssey]()
Today Electronic Arts CEO Andrew Wilson provided a look into his ideas for the use of generative AI in the company's development processes.
